Thousands of Games of Texas Athletes and Guests Boosted Our Local Economy by $6.5 Million
The 2025 Texas Amateur Athletic Federation’s Summer Games of Texas brought more than 7,100 athletes from across the state to Bryan and College Station from July 31-Aug. 3, generating an estimated $6.5 million for the local economy.
Legends Event Center Generates $15.9 Million in Summer Economic Impact for Bryan
This summer’s impact marks the facility’s strongest season yet, hosting a series of high-profile tournaments and shows, drawing thousands of visitors from outside the region and driving significant spending at local hotels, restaurants, and businesses.
City Offices Closed Sept. 1 for Labor Day
On Monday, Sept. 1, City of Bryan offices will be closed in observance of Labor Day and will resume normal operating hours on Tuesday, Sept. 2. Solid waste and brush and bulky collections will run as normal.
Youth volunteers needed for Teen Court and Youth Advisory Commission
Is your teenager seeking volunteer or community service opportunities? We have two options available for this school year, with applications due by Friday, Sept. 12.
Fall 2025 Parks & Recreation at a Glance
Check out the fall parks program schedule. Our Parks and Recreation Department offers a variety of programs and events for all ages. Whether you want to learn a new skill, stay active, or simply have fun, there’s something for everyone.
Stay Active and Connected with Senior Socials
Looking for a fun way to stay active, meet new people, and learn something new? Our Parks and Recreation Department invites adults ages 55 and older to take part in monthly socials, offering a variety of engaging activities and discussions.
Behind the Gavel: Aug. 12, 2025
The Bryan City Council meets on Tuesday, Aug. 12, for their workshop and regular meetings at City Hall. Learn everything you need to know about the meeting here.
City of Bryan Announces Strategic Partnership With Rev Entertainment on Travis Major Field
Partnership will explore opportunities to redevelop the stadium and the surrounding Travis Bryan Midtown Park area.
Destination Bryan Marks Five Years of Tourism Growth and Community Impact
Destination Bryan is celebrating its fifth anniversary, marking a major milestone in the evolution of tourism and placemaking for Bryan.
Legends Event Center delivered a $15.9 million economic boost to Bryan from sports tourism events held between May and August 2025. The multipurpose sports and event facility hosted a series of high-profile tournaments and shows, drawing thousands of visitors from outside the region and driving significant spending at local hotels, restaurants, and businesses.
This summer’s impact marks the facility’s strongest season yet, surpassing $9.4 million in summer 2024 and $7.4 million in summer 2023.
Major events included the Adidas 3SSB Boys and Girls Basketball Tournaments and NXTPro Puma National Finals, which drew elite athletes and their families from across the country. The calendar also featured Texas Gun Shows, Under Armour Futures Basketball, and the Texas Association of Basketball Coaches Girls’ Basketball Showcase, which was so large it expanded beyond Legends Event Center into Bryan ISD facilities. That collaboration between Bryan ISD and Legends Event Center showcased the community’s ability to host major competitions and further cemented Bryan’s reputation as a premier sports tourism destination.
“Legends Event Center is more than a place to play. It is a driver for Bryan’s growth,” said Jamie Cox, General Manager of Legends Event Center. “The $15.9 million in economic impact from the groups we hosted this summer show what’s possible when major sports tourism events come to our community.”
The economic impact analysis includes estimated visitor spending on lodging, dining, transportation, retail, and entertainment, as well as the ripple effect of that spending throughout the local economy. Visitor spending in Bryan directly benefits local businesses. Additionally, the sales tax generated contributes to the local economy, which in turn directly benefits residents. In 2024, an estimated 4.8 million people visited Bryan, Texas. These visitors spent around $184.7 million in the community. If these visitors stopped coming today, each household in Bryan would need to spend an extra $5500 to keep the economy moving. And, visitor spending in Bryan supported an estimated 2200 local jobs in 2024.
The success of Legends Event Center is the result of strong collaboration between Destination Bryan, the City of Bryan, and The Sports Facilities Companies staff. Together, these partners continue to position Bryan as a destination for major tournaments, shows, and community events year-round.
Legends Event Center continues its impressive run, with two upcoming tournaments expected to generate more than $1.5 million dollars in economic impact for the community within the next few weeks.
For more information about Legends Event Center, visit bryanlegends.com
Media Contact:
Lina Adams
PR & Communications Coordinator
lina@destinationbryan.com
© 2025 City of Bryan, Texas
